Tag Archives: hockey promotion

Promoting Your Team in These Economic Times

Posted on December 21, 2008 by Don MacAdam

In a December 18, 2008 Globe and Mail article titled Bargain-basement league, David Shoalts talks about the effect of the economy on NHL teams and how teams are slashing ticket prices and giving freebies in an attempt to draw fans. … Continue reading →

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Where did hockey sensei come from?

Posted on February 23, 2008 by Don MacAdam

My over 30 years of involvement with ice hockey has been nothing if not an adventure. For two years I had the opportunity to be the head coach of a professional hockey team in Asia, the Nippon Paper Cranes, in … Continue reading →

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