Tag Archives: Ottawa Senators

Promoting Your Team in These Economic Times

Posted on December 21, 2008 by Don MacAdam

In a December 18, 2008 Globe and Mail article titled Bargain-basement league, David Shoalts talks about the effect of the economy on NHL teams and how teams are slashing ticket prices and giving freebies in an attempt to draw fans. … Continue reading →

Posted in General Interest, Marketing Hockey | Tagged Columbus Blue Jackets, David Carter, Detroit Red Wings, Globe and Mail, hockey promotion, Marc Gregory, marketing hockey David Shoalts, Mike Veeck, Ottawa Senators, Philadelphia Flyers | Leave a comment

NHL Players Recognize the Importance of Year Round Training

Posted on September 9, 2008 by Don MacAdam

Every time I come across an article like the one by Canadian Press writer Chris Johnston, I see the value of our book The Hockey Conditioning Handbook. Click on the Store tab above to check it out. The article is … Continue reading →

Posted in General Interest, Hockey Training | Tagged Andrew Ference, Boston Bruins, Canadian Press, canoe.ca, Carolina Hurricanes, Chris Johnston, Hockey Training, Jason Spezza, NHL players training, Ottawa Senators, Rod Brind'Amour, year round training | Leave a comment